Guiding Principles Campaign

We want to hear about Guiding Principles in action from those who stand to benefit most! Students are encouraged to read about their favorite athletes’ Guiding Principles either by picking up a copy of our newly released book, Insightful Player: Football Pros Lead a Bold Movement of Hope, or simply by downloading the free Guiding Principles e-book from this site.


The School Assembly Program



Events and player appearances

  • Book signings
  • Players reading their stories to kids
  • Workshops for kids
  • Player-directed school and community service projects
  • Life coaching programs for kids to follow up player events
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